Can a company pay for a higher Hub Score or a better position?

No. The score is computed from stored, verifiable attributes and the ordering is the score. There is no sponsored placement, no paid review tier, and no commission on introductions — so there is no mechanism through which money could move a listing.

Can an ad-supported company website be listed?

No. A company is ineligible when its own website serves third-party display advertising such as Google AdSense or DoubleClick. This is different from an agency managing Google Ads campaigns for clients, which is an eligible marketing service.

Why is a 20-person agency sometimes ranked above a 400-person one?

Delivery capacity is worth at most 15 of 100 points. Size is useful capacity context, not a quality verdict; operating resilience, capability, sector evidence and commercial clarity supply the other 85 points.

Does a high Hub Score mean the agency will rank my site?

No. The score measures public operating capability and evidence. Evidence Confidence separately shows how complete and current our research is. Neither predicts performance on your domain; buyer fit still depends on service, industry, budget and delivery-model match.

How do you handle agencies that refuse to publish pricing?

They do not receive the six points for a disclosed entry floor. Pricing model type is neutral: retainers and projects receive the same credit when clearly stated. Source coverage affects Evidence Confidence, not Capability Score.

What triggers a re-score?

A stored capability fact triggers a re-score: a headcount shift, new in-house service, documented industry, substantive case study, pricing disclosure or correction. Generic source coverage updates Evidence Confidence without moving Capability Score. Tenure and evidence freshness derive from the current date, so no annual code edit is required.

How do I get a listing corrected or added?

Send the correction with a public source we can check — your own site, a register entry, or an archived page. We do not accept score changes on request without evidence, and we do not remove accurate listings.

Methodology · Hub Score v2.0

How the Hub Score works

A 100-point operating-capability score plus a separate Evidence Confidence measure. Capability recalculates from stored operating facts; confidence recalculates from source coverage and review freshness—without paid placement.

Companies scored

512

Countries live

Average Hub Score

59/100

Average evidence confidence

86%

The five factors, and the exact arithmetic

Each factor is monotonic and uses diminishing returns where counts could be padded. The caps sum to exactly 100. Evidence Confidence is reported separately, so incomplete research cannot masquerade as low capability or silently become high certainty.

Operating resilience

max 15 pts · 15% of score

Formula: 3 points under 3 years; 6 at 3-5; 9 at 6-10; 11 at 11-15; 13 at 16-20; 15 at 21+ years.
Why it is weighted this way: Tenure is useful evidence of continuity, but diminishing bands prevent age from dominating the score.
Data source: Founding year from the company's own site, companies register or archived filings.

Delivery capability

max 25 pts · 25% of score

Formula: A monotonic diminishing-return curve: 1 service = 6, 2 = 10, 3 = 14, 4 = 17, 5 = 20, 6 = 22, 7+ = 25.
Why it is weighted this way: Additional documented capability can reduce hand-offs, while diminishing returns limit incentives to pad service lists.
Data source: Service pages on the company's site; only disciplines delivered in-house are counted.

Sector evidence

max 25 pts · 25% of score

Formula: Industry coverage contributes 10, 14, 16 or 18 points; 1, 2 or 3+ source-linked case studies add 3, 5 or 7 points.
Why it is weighted this way: Industry coverage establishes relevance; substantive case studies add depth. Diminishing returns stop a long tag or case list from overwhelming the score, while overall source coverage remains a separate confidence measure.
Data source: Stated vertical focus, service-to-industry pages and source-linked case studies with identifiable scope.

Commercial clarity

max 20 pts · 20% of score

Formula: 4 for a live site + 6 for a disclosed entry floor + 5 for a stated pricing model + 5 for a specific best-fit client statement.
Why it is weighted this way: The model rewards buyer-facing commercial clarity, not higher prices or a preference for retainers over projects. Source depth is tracked separately in Evidence Confidence.
Data source: The live company site, pricing disclosure and documented best-fit client profile.

Delivery capacity

max 15 pts · 15% of score

Formula: Team bands map monotonically: 10-20 = 5, 20-50 = 8, 50-150 = 11, 150-250 = 13, 250-500 or 500+ = 15.
Why it is weighted this way: Headcount is treated as capacity, not quality. Larger teams are no longer penalised through an unvalidated ideal-size curve.
Data source: Headcount bands from the company's site and public professional profiles.

Primary metric

Capability Score · 0–100

Ranks the public operating profile across resilience, delivery capability, sector evidence, commercial clarity and capacity. Only a change to those underlying facts can move this score.

Research guardrail

Evidence Confidence · 0–100%

Tracks core-field coverage, review freshness, claim-level sources, case-study sources and documented caveats. It updates as the research record grows or ages.

A worked example: WebFX

Same inputs, same output, every time. Here is how one live listing reaches its score.

Factor	Input	Points
Operating resilience	Founded 1996 → 0 years trading	15/15
Delivery capability	9 documented in-house disciplines on a diminishing-return curve	25/25
Sector evidence	6 documented industries + 3 substantive source-linked cases	25/25
Commercial clarity	Monthly retainer + floor of $3k/mo + live site + best-fit statement	20/20
Delivery capacity	Team size 500+	15/15
Hub Score	Sum, capped at 100	100

See the WebFX profile →

Reading a score in context

Bands are guidance for shortlisting, not grades. A 68 with the right vertical experience beats an 88 that has never worked in your market.

Very strong public profile85+
Broad capability across most of the five operating dimensions.
Strong public profile75+
Established capability across several operating dimensions.
Developing public profile65+
A narrower capability profile; compare buyer fit and Evidence Confidence.
Limited public profileunder 65
The structured capability record is narrow; verify fit before shortlisting.

What the score deliberately ignores

Stated plainly so nobody assumes these are secretly weighted.

Payment of any kind. There is no paid placement, no sponsored row and no pay-to-be-reviewed tier.
Star ratings, anonymous testimonials and review-site averages, which are trivially gamed.
Traffic or ranking estimates for the agency's own site — an agency ranking for its own brand tells you nothing about your market.
Awards and badges, which are largely self-nominated and often paid.
Client logos, unless the engagement is documented in a case study with dates and scope.

Limits worth stating

The Hub Score is not a performance guarantee and not a review. It measures how a company presents itself against evidence anyone can check: how long it has operated, what it does in-house, who it serves, how openly it prices and how deep its bench is. It cannot tell you whether a specific agency will rank your specific site.

Every listing is tied to the country and state the company actually operates from, so a region page only shows companies genuinely based there — not distant agencies claiming every city.

SEO Companies Hub is independent. Listings are editorially compiled from public information and cannot be bought. Companies do not pay for placement or for a higher Hub Score.

Methodology questions

Can a company pay for a higher Hub Score or a better position?: No. The score is computed from stored, verifiable attributes and the ordering is the score. There is no sponsored placement, no paid review tier, and no commission on introductions — so there is no mechanism through which money could move a listing.
Can an ad-supported company website be listed?: No. A company is ineligible when its own website serves third-party display advertising such as Google AdSense or DoubleClick. This is different from an agency managing Google Ads campaigns for clients, which is an eligible marketing service.
Why is a 20-person agency sometimes ranked above a 400-person one?: Delivery capacity is worth at most 15 of 100 points. Size is useful capacity context, not a quality verdict; operating resilience, capability, sector evidence and commercial clarity supply the other 85 points.
Does a high Hub Score mean the agency will rank my site?: No. The score measures public operating capability and evidence. Evidence Confidence separately shows how complete and current our research is. Neither predicts performance on your domain; buyer fit still depends on service, industry, budget and delivery-model match.
How do you handle agencies that refuse to publish pricing?: They do not receive the six points for a disclosed entry floor. Pricing model type is neutral: retainers and projects receive the same credit when clearly stated. Source coverage affects Evidence Confidence, not Capability Score.
What triggers a re-score?: A stored capability fact triggers a re-score: a headcount shift, new in-house service, documented industry, substantive case study, pricing disclosure or correction. Generic source coverage updates Evidence Confidence without moving Capability Score. Tenure and evidence freshness derive from the current date, so no annual code edit is required.
How do I get a listing corrected or added?: Send the correction with a public source we can check — your own site, a register entry, or an archived page. We do not accept score changes on request without evidence, and we do not remove accurate listings.

See every scored company Submit a correction