85Hub score
A long-running growth agency working across full-funnel acquisition for scale-ups and established brands.
Technical SEOContent MarketingPaid MediaConversion Optimization
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SEO companies in Australia
9 agencies across 4 states and territories, each tied to the state it actually operates from. Retainers shown in AUD.
Languages
English
Currency
AUD ($)
Domain convention
.com.au
Search engines
Google, Bing
Companies listed
9
Across 4 states and territories
Median retainer floor
A$5k/mo
A$2k/mo – A$7k/mo
Median tenure
14 yrs
Longest-running since 2006
Hub Score range
62–85
Median 76 of 100
Highest-scoring companies in Australia
84Hub score
One of Australia's largest performance agencies, delivering organic and paid at scale across APAC and the US.
Technical SEOLocal SEOPaid MediaContent Marketing
83Hub score
A Brisbane agency running integrated organic and paid programmes, with strong education and tourism experience.
Technical SEOPaid MediaContent MarketingAnalytics
76Hub score
A growth agency weighted toward ecommerce, running organic alongside paid social and search.
Ecommerce SEOTechnical SEOPaid MediaConversion Optimization
76Hub score
A Sydney search agency combining technical SEO with digital PR and content for competitive national terms.
Technical SEODigital PRContent MarketingEcommerce SEO
76Hub score
An SEO-only agency with specialist pods for technical, local and content work, operating in Australia and the UK.
Technical SEOLocal SEOEcommerce SEOContent Marketing
Browse every state
Numbers show how many companies are currently listed. Empty states and territories are open — tell us who belongs there.
Side-by-side comparison
The 9 highest-scoring Australia listings on the facts buyers screen first: base, age, headcount, entry price and pricing model.
| Company | Based in | Founded | Team | Retainer from | Pricing | Hub Score |
|---|---|---|---|---|---|---|
| Web Profits | Sydney, NSW | 2006 | 50-150 | A$7k/mo | Monthly retainer | 85 |
| Online Marketing Gurus | Sydney, NSW | 2012 | 150-250 | A$4k/mo | Monthly retainer | 84 |
| Reload Media | Brisbane, QLD | 2008 | 50-150 | A$5.5k/mo | Monthly retainer | 83 |
| Impressive | Melbourne, VIC | 2015 | 50-150 | A$5k/mo | Monthly retainer | 76 |
| Prosperity Media | Sydney, NSW | 2012 | 20-50 | A$6k/mo | Monthly retainer | 76 |
| StudioHawk | Melbourne, VIC | 2015 | 50-150 | A$6k/mo | Monthly retainer | 76 |
| sitecentre | Toowoomba, QLD | 2011 | 10-20 | A$2k/mo | Retainer or project | 69 |
| Perth SEO Company | Perth, WA | 2010 | 10-20 | A$2k/mo | Monthly retainer | 65 |
| Safari Digital | Sydney, NSW | 2017 | 10-20 | A$2.5k/mo | Monthly retainer | 62 |
What retainers actually start at in Australia
Median entry retainer is A$5k/mo, with the range running A$2k/mo to A$7k/mo. These are floors, not averages of what clients spend — scope, competitiveness and content volume move the real number well above them.
A$1.5k–A$5k/mo4 companies · 44%
A$5k–A$10k/mo5 companies · 56%
Floors shown in AUD, as published or disclosed by each company.
How the Hub Score on this page is calculated
100 points across five factors, each computed from a fact you can check yourself. Nothing here is bought, voted on or averaged from review sites.
- 25 ptsTenure — round(years trading ÷ 25 × 25), capped at 25. 25+ years = full marks. Surviving multiple algorithm eras and at least one recession is the most reliable public signal that delivery is repeatable rather than lucky.
- 20 ptsService breadth — 3 points per in-house discipline, capped at 20 (7+ services = full marks). Each discipline you have to buy elsewhere adds a hand-off. Breadth is not automatically better, but it is a fact buyers price in.
- 20 ptsVertical depth — 4 points per industry served, plus an 8-point focus bonus when the company serves 2 or fewer. Capped at 20. A clear position scores well at both ends: deep specialists know a vertical's SERP, broad shops carry pattern library across many. Vague middle ground scores lowest.
- 20 ptsPricing transparency — 8 points for a monthly-retainer model (6 for other models) + 7 for a stated retainer floor + 5 for a live public site. Agencies that will not name a number until the third call cost buyers weeks of qualification time.
- 17 ptsDelivery scale — Team size mapped to a curve: 10-20 → 8, 20-50 → 11, 50-150 → 14, 150-250 → 16, 250-500 → 17, 500+ → 15. The curve peaks in the mid-hundreds: enough bench depth to survive staff churn, small enough that senior people still touch the account. Very large shops lose a point for delivery distance.
In-house services across Australia
Share of listed companies delivering each discipline themselves. Gaps here are the work you would need a second vendor for.
- Content Marketing9 · 100%
- Technical SEO9 · 100%
- Local SEO5 · 56%
- Ecommerce SEO4 · 44%
- Paid Media4 · 44%
- Analytics3 · 33%
- Conversion Optimization3 · 33%
- Digital PR1 · 11%
Where the vertical depth sits
Industries the listed companies document real work in — useful when you want a shop that already knows your SERP.
- Ecommerce6 · 67%
- Healthcare5 · 56%
- Home Services5 · 56%
- Hospitality & Travel4 · 44%
- Financial Services3 · 33%
- Automotive2 · 22%
- Education2 · 22%
- Legal2 · 22%
What Australia actually demands
High-value English market with a small, tightly contested SERP: a handful of Sydney and Melbourne agencies own most commercial terms.
- .com.au registration requires an eligible Australian presence (ABN or trademark) — plan the entity before the domain.
- GST-inclusive pricing is the norm in consumer copy; excluding it looks like US pricing pasted over.
- Seasonality inverts: the Q4 sales cycle overlaps summer, not winter.
- Sydney, Melbourne and Brisbane are distinct local markets; national ranking does not deliver local demand.
SEO companies in Australia: common questions
- How do you decide which SEO companies get listed in Australia?
- A company is listed when we can verify that it operates from a specific state in Australia, that it delivers SEO as a core service rather than an upsell, and that its founding year, headcount band and pricing posture are documented publicly. Listings are compiled editorially — no company can buy an entry or a position.
- What is a normal SEO retainer in Australia?
- Retainer floors on this page are published in AUD and represent the minimum engagement each company accepts, not what a typical client spends. Screen on scope: monthly technical work, content volume, link acquisition and reporting cadence. Two identical floors can hide very different amounts of senior time.
- Should I hire an agency in my own state?
- For local and multi-location search, a nearby agency that knows the regional press, directories and language nuance has a real advantage. For national, ecommerce or international programmes, discipline depth beats proximity. Because every listing is tied to its true operating base, you can filter deliberately either way.
- How often is the Australia directory updated?
- Market facts — language, currency, domain conventions, dominant engines — are re-checked on a fixed cycle, and each profile carries its own review date. New companies are added as research is completed rather than in bulk, so counts move gradually.