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Dataset reviewed 23 August 2026
US SEO agency market benchmarks 2026
A transparent snapshot of company tenure, team size, in-house services, documented industries and commercial models.
US companies
399
Published directory records in the report
Median tenure
0 years
Calculated from documented founding years
Median Hub Score
60
Same published methodology used throughout the directory
Documented capabilities
13
24 industry categories represented
Most common in-house services
Share of the reviewed US companies listing each capability. Companies may appear in several rows.
Content Marketing388 · 97%
Analytics380 · 95%
Technical SEO373 · 93%
Web Development347 · 87%
Local SEO335 · 84%
Paid Media334 · 84%
Conversion Optimization309 · 77%
Link Building144 · 36%
Enterprise SEO82 · 21%
Ecommerce SEO80 · 20%
Digital PR44 · 11%
International SEO23 · 6%
SaaS SEO11 · 3%
Most represented industries
Documented vertical experience across the reviewed US records.
Healthcare264 · 66%
Home Services231 · 58%
Ecommerce207 · 52%
Manufacturing & B2B192 · 48%
Legal123 · 31%
Hospitality & Travel108 · 27%
SaaS & Technology104 · 26%
Nonprofit99 · 25%
Financial Services93 · 23%
Real Estate86 · 22%
Education81 · 20%
Small Business70 · 18%
Automotive48 · 12%
Professional Services36 · 9%
Retail9 · 2%
Government & Nonprofit7 · 2%
Restaurants7 · 2%
Media & Entertainment5 · 1%
Energy & Utilities3 · 1%
Nonprofits3 · 1%
Tourism & Hospitality2 · 1%
Agriculture1 · 0%
Franchises & Multi-location1 · 0%
Manufacturing1 · 0%
Team-size distribution
Published or researched employee bands used by the directory.
Not published258 · 65%
2-1036 · 9%
10-2034 · 9%
20-5027 · 7%
50-15011 · 3%
1-108 · 2%
150-2506 · 2%
15 · 1%
250-5005 · 1%
2-93 · 1%
11-502 · 1%
500+2 · 1%
100-2001 · 0%
2-51 · 0%
Commercial model distribution
How the companies describe their primary pricing model.
Not published190 · 48%
Monthly retainer79 · 20%
Custom engagements69 · 17%
Retainer or project32 · 8%
Month-to-month; price not published3 · 1%
Custom proposal2 · 1%
Custom monthly SEO packages1 · 0%
Custom projects1 · 0%
Custom projects and maintenance1 · 0%
Custom projects and ongoing campaigns1 · 0%
Custom quote1 · 0%
Custom SEO; website pricing published separately1 · 0%
Custom website and ongoing service packages1 · 0%
Fixed SEO packages; recurrence not published1 · 0%
Hourly and startup-project pricing; monthly floor not published1 · 0%
Hourly consulting and custom campaigns1 · 0%
Hourly packages1 · 0%
Integrated marketing subscription1 · 0%
Month-to-month custom engagements1 · 0%
Month-to-month services1 · 0%
Month-to-month; custom price1 · 0%
Month-to-month; exact floor not published1 · 0%
Monthly maintenance and projects; price not published1 · 0%
Monthly packages1 · 0%
Project-based1 · 0%
Projects from $5,000; recurring SEO floor not published1 · 0%
Retainers and projects1 · 0%
Scope-based retainer; exact floor not published1 · 0%
Tiered and custom projects; price not established1 · 0%
Website subscriptions from $97/mo; SEO retainer not published1 · 0%
Dataset and limitations
- • The unit is a published company profile, not a random sample of every SEO provider in the United States.
- • Service and industry fields record documented capabilities; they do not measure revenue mix or specialist depth.
- • Team size is a band, so this report does not calculate an average headcount.
- • Hub Score v2 measures public capability signals; Evidence Confidence records how complete, sourced and fresh our research is. Neither is a client-satisfaction rating.
- • Records were reviewed through August 2026 and should be treated as a dated market snapshot.