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Diagnosis and prioritisation
25 ptsDoes the proposal use your evidence, challenge assumptions and sequence the work?
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Choose the strongest SEO proposal—not the strongest presentation
Compare three agencies with the same 100-point rubric. Score the diagnosis, evidence, team, measurement, implementation, commercial terms and communication before finalist calls change the room.
Decision preview
Three proposals. One rubric.
1. Agency A82/100
Strong evidence
2. Agency B71/100
Clear team
3. Agency C64/100
Pricing gap
Evidence notes
Weighted ranking
01
Consistent
Every agency is evaluated against the same seven criteria and fixed weights.
02
Evidence-led
Each score has space for proof, concerns and the question you need answered.
03
Portable
Download the completed comparison as CSV or print it for the decision meeting.
Guided quick assessment
Seven clear decisions per proposal
Choose the evidence level that best matches what the proposal actually contains. The weighting and comparison happen automatically.
Comparison progress0/21
Current result
0.0/100
0/7 answered
Use the same four evidence levels every time
0 · Missing
No usable answer or evidence.
1 · Vague
Generic claim; ownership or proof is unclear.
3 · Credible
Specific answer with relevant supporting evidence.
5 · Strong
Specific, verifiable and accounts for risks or trade-offs.
2
Relevant delivery evidence
20 ptsHas the agency solved a genuinely comparable problem?
3
Team and operating model
15 ptsIs the delivery team named, available and appropriately senior?
4
Measurement quality
15 ptsCan the proposed success measures be reproduced and connected to business outcomes?
5
Implementation realism
10 ptsCan this plan be shipped inside your actual organisation?
6
Commercial clarity
10 ptsIs the full cost, commitment and exit path clear?
7
Communication
5 ptsDoes the response answer the brief directly and handle uncertainty honestly?
Record only the material concern or follow-up that could change this proposal’s result.
7 decisions remaining.
Live total
Agency A
0.0/100
0 of 7 decisions complete
Live total
Agency B
0.0/100
0 of 7 decisions complete
Live total
Agency C
0.0/100
0 of 7 decisions complete
Complete all three quick assessments before deciding
Totals remain provisional until every criterion is answered. Unanswered items contribute zero points and can distort the ranking.
Decision discipline
Use the score to improve the conversation
- 1Have reviewers score independently before the finalist calls.
- 2Ask every agency the same follow-up questions about evidence gaps.
- 3Change a score only when new evidence arrives—and record why.
- 4Review references, conflicts and contract terms before the final award.
Frequently asked questions
How should we score each criterion?
Use 0 when the proposal supplies no usable evidence, 3 for a credible and adequately supported response, and 5 only for exceptional evidence that directly fits your situation. Record the reason in the evidence field.
Does the highest score automatically win?
No. The scorecard makes trade-offs visible and reduces presentation bias. References, conflicts, contract terms and material delivery risks still require human review.
Where is our proposal information stored?
The scorecard saves progress only in the current browser using device-local storage. It is not submitted to SEO Companies Hub. You can download a CSV or clear the comparison at any time.