Human Element
An Ann Arbor ecommerce, web and digital-marketing agency founded in 2004, with technical and content SEO integrated into platform, analytics and conversion work.
Hub Score v2.0
70/100
Developing public profile
Top 20%A narrower capability profile; compare buyer fit and Evidence Confidence.
Tied #65 with 11 other companies of 399 listed United States companies.
Entry retainer
Not published
No recurring floor published; confirm current scope
Operating history
0 years
At peer median
Documented breadth
9 services
4 industry categories
Evidence confidence
98% · High
350 comparable industry peers
Website traffic
No public estimate
HypeStat · Checked 26 Aug 2026
Traffic context: No defensible current public traffic estimate was recorded for this domain; this field is display-only and does not affect Hub Score. Traffic is display-only and does not affect Hub Score.
Open HypeStat sourceBuyer decision brief
Where the public evidence points
Human Element qualifies through a current Ann Arbor office, a 2004 founding, a comprehensive search service and named measured ecommerce and lead-generation work. The latest exact workforce disclosure is 40 in September 2024, so the 20-50 band is retained with its date disclosed. Its cases are integrated platform, UX, paid and marketing engagements rather than isolated SEO experiments, and no recurring SEO price is public.
Current pages publish the Ann Arbor office and 2004 founding
The latest exact official disclosure reports a 40-person distributed team
Named ecommerce and lead-generation cases show measured conversion, engagement and revenue outcomes
Relative context
How Human Element compares
Compared with 350 United States profiles sharing at least one documented industry.
| Measure | Company | Peer median |
|---|---|---|
| Entry retainer floor | Not published | $1.8k/mo |
| Years operating | 0 | Not published |
| Hub Score v2.0 | 70 | 61 |
| Evidence confidence | 98% | 95% |
Peer comparisons are computed from the current directory dataset, not external market estimates.
Documented services
Linked capabilities are included only when documented in the company research record.
Documented industries
Industry inclusion signals public experience, not exclusive specialisation.
Verified profile evidence
Products and operating claims
Founded in Ann Arbor in 2004
The official 20th-anniversary article states the 2004 Ann Arbor founding.
Human Element anniversary
Current Ann Arbor office
The current about page calls Ann Arbor its hometown foundation and publishes 200 South First Street, Suite 213.
Human Element about
Forty-person latest exact disclosure
The September 2024 official anniversary article reports 40 people across states and countries; buyers should reconfirm current size.
Human Element anniversary
Comprehensive SEO scope
Current digital-marketing services cover on-page content, links, technical SEO, local visibility, audits, tracking and reporting.
Human Element digital marketing
Ecommerce platform and analytics integration
Current services connect search with Magento, Shopify and BigCommerce development, UX, integrations, paid media and data reporting.
Human Element services
No public recurring SEO minimum
Current service pages route buyers to a consultation without an exact recurring SEO amount, so pricing is Not published.
Human Element digital marketing
First-party case evidence
Published client outcomes
Judson Senior Living
Conversion rate nearly doubled from 0.58% to 1.08%, engagement rose 30% and new users rose 22%
Company-published named case combining SEO, paid search, UX, social and WordPress work; the result is cross-channel, not organic-only.
Open sourceEOTECH
Website revenue increased more than 30% year over year since the partnership began in 2018
Company-published named case combining replatforming, integrations, email, affiliate tracking, SEO, content and digital marketing.
Open sourceNoIR
65% longer average sessions, 37% more pages per session and 68% higher relative conversion rate
Company-published named Magento consolidation and technical-SEO case; platform and UX changes dominate attribution.
Open sourceTransparent scoring
Why Hub Score v2.0 is 70
Operating resilience
3/153 points under 3 years; 6 at 3-5; 9 at 6-10; 11 at 11-15; 13 at 16-20; 15 at 21+ years.
Delivery capability
25/25A monotonic diminishing-return curve: 1 service = 6, 2 = 10, 3 = 14, 4 = 17, 5 = 20, 6 = 22, 7+ = 25.
Sector evidence
25/25Industry coverage contributes 10, 14, 16 or 18 points; 1, 2 or 3+ source-linked case studies add 3, 5 or 7 points.
Commercial clarity
9/204 for a live site + 6 for a disclosed entry floor + 5 for a stated pricing model + 5 for a specific best-fit client statement.
Delivery capacity
8/15Team bands map monotonically: 10-20 = 5, 20-50 = 8, 50-150 = 11, 150-250 = 13, 250-500 or 500+ = 15.
The five capability factors total exactly 100. Evidence Confidence is calculated and displayed separately. See sources, guardrails and formulas →
Questions for the sales call
- Reconfirm current headcount and the named SEO, ecommerce, UX, development and analytics team.
- Request organic-specific Search Console, analytics and revenue evidence separated from platform, paid, email and redesign effects.
- Obtain a priced scope with implementation, content, links, reporting, term and ownership.
What this profile does not prove
- The latest exact 40-person disclosure is from September 2024 and may have changed.
- All selected outcomes are company-authored and heavily integrated with platform, UX, paid, email or broader work.
- No comparable recurring SEO fee is public.