Horton Group
A Nashville digital agency operating since 1996, combining SEO and AI-search visibility with content, paid media, web development, CRM integration and ongoing support.
Hub Score v2.0
62/100
Limited public profile
Top 40%The structured capability record is narrow; verify fit before shortlisting.
Tied #151 with 30 other companies of 399 listed United States companies.
Entry retainer
Not published
No recurring floor published; confirm current scope
Operating history
0 years
At peer median
Documented breadth
7 services
7 industry categories
Evidence confidence
98% · High
376 comparable industry peers
Website traffic
No public estimate
HypeStat · Checked 26 Aug 2026
Traffic context: No defensible current public traffic estimate was recorded for this domain; this field is display-only and does not affect Hub Score. Traffic is display-only and does not affect Hub Score.
Open HypeStat sourceBuyer decision brief
Where the public evidence points
Horton Group qualifies through its current Nashville headquarters, official 1996 founding history, dedicated SEO and AI-search services, explicit in-house delivery statement and named Tennessee case material. Its public team graphic does not provide a text roster or exact count suitable for capacity scoring, and no recurring SEO floor is published. Outcomes are company-authored and generally integrate websites, content, paid or inbound work with search.
Nashville headquarters and 1996 founding history
Current site says delivery is full-time and in-house
Named Tennessee cases publish search and engagement outcomes
Relative context
How Horton Group compares
Compared with 376 United States profiles sharing at least one documented industry.
| Measure | Company | Peer median |
|---|---|---|
| Entry retainer floor | Not published | $1.5k/mo |
| Years operating | 0 | Not published |
| Hub Score v2.0 | 62 | 60 |
| Evidence confidence | 98% | 95% |
Peer comparisons are computed from the current directory dataset, not external market estimates.
Documented services
Linked capabilities are included only when documented in the company research record.
Documented industries
Industry inclusion signals public experience, not exclusive specialisation.
Verified profile evidence
Products and operating claims
Nashville headquarters
Current pages publish 1605 17th Avenue South, Nashville, Tennessee 37212.
Horton Group about
Operating since 1996
The current about page states that Horton Group began in Nashville in 1996.
Horton Group about
In-house delivery; exact roster not published in text
The current about page says its professionals are full-time, entirely in-house and never outsourced, but the public team chart does not expose a dependable text count.
Horton Group about
SEO and AI-search visibility
Current material covers local and organic SEO, AI-search optimization, content, blogging, directory management and proprietary reporting and alerts.
Horton Group homepage
Web, paid, CRM and ongoing support
The offer includes web design and development, PPC, social, inbound marketing, CRM integrations and website support.
Horton Group homepage
No public recurring SEO floor
Current pages invite a consultation and customized package; no comparable monthly SEO minimum is published.
Horton Group homepage
First-party case evidence
Published client outcomes
Rutherford Works
Reported 100% of tracked SEO keywords on page one and 30% more website traffic
Named company-authored current case combining a website redesign, ongoing SEO, strategic blogging and directory management. Dates, keyword set and raw analytics are not public.
Open sourceFast-Fix Tennessee
Reported 25% more organic-search traffic, 41% more visits and 34% more visitors during a three-month pilot
Named company-authored historical franchise case combining SEO, website, PPC, content and social. Organic growth is separated, but underlying data are not public.
Open sourceNashville real-estate law firm (identity withheld)
Reported 274.48% more sessions, 320.24% more users and 195.44% more pageviews between April 2016 and April 2017
Company-authored anonymous historical inbound case combining website, SEO, content and HubSpot. It is not a current benchmark or SEO-only result.
Open sourceTransparent scoring
Why Hub Score v2.0 is 62
Operating resilience
3/153 points under 3 years; 6 at 3-5; 9 at 6-10; 11 at 11-15; 13 at 16-20; 15 at 21+ years.
Delivery capability
25/25A monotonic diminishing-return curve: 1 service = 6, 2 = 10, 3 = 14, 4 = 17, 5 = 20, 6 = 22, 7+ = 25.
Sector evidence
25/25Industry coverage contributes 10, 14, 16 or 18 points; 1, 2 or 3+ source-linked case studies add 3, 5 or 7 points.
Commercial clarity
9/204 for a live site + 6 for a disclosed entry floor + 5 for a stated pricing model + 5 for a specific best-fit client statement.
Delivery capacity
0/15Team bands map monotonically: 10-20 = 5, 20-50 = 8, 50-150 = 11, 150-250 = 13, 250-500 or 500+ = 15.
The five capability factors total exactly 100. Evidence Confidence is calculated and displayed separately. See sources, guardrails and formulas →
Questions for the sales call
- Request read-only Search Console, analytics and CRM evidence for a comparable current account, including dates, absolute baselines and organic-versus-paid attribution.
- Confirm the named in-house strategist, technical, content, development and paid specialists, monthly hours and current client load.
- Obtain a line-item proposal separating SEO, AI-search work, content, directories, web, CRM, paid-media management, media spend, software, term and ownership.
What this profile does not prove
- The current site does not publish a dependable text roster, exact employee count or recurring SEO minimum.
- All selected outcomes are company-authored and have not been independently audited.
- Two cases are historical, one is anonymous, and all combine search with website, content, inbound or paid work.