Team 218
A two-person Williamsburg web and SEO firm founded in 2014 with no subcontractors, Iowa-only positioning and a published $300-$800 monthly SEO range.
Hub Score v2.0
73/100
Developing public profile
Top 10%A narrower capability profile; compare buyer fit and Evidence Confidence.
Tied #35 with 21 other companies of 399 listed United States companies.
Entry retainer
$300/mo
80% below peer median; confirm current scope
Operating history
0 years
At peer median
Documented breadth
6 services
4 industry categories
Evidence confidence
100% · High
367 comparable industry peers
Website traffic
No public estimate
HypeStat · Checked 26 Aug 2026
Traffic context: No defensible current public traffic estimate was recorded for this domain; this field is display-only and does not affect Hub Score. Traffic is display-only and does not affect Hub Score.
Open HypeStat sourceBuyer decision brief
Where the public evidence points
Team 218 qualifies as a transparent micro-agency: its current pages identify founders Kim and Chuck Hersey, a Williamsburg address, a 2014 start, no subcontractors, a defined Iowa SEO scope and an exact $300-$800 monthly range. Two external-client cases and one self-case provide current 2026 ranking and lead evidence. The tiny delivery bench and self-authored nature of every result require explicit workload, attribution and continuity checks.
The current about page names both co-founders and says strategy, SEO, development and support stay with them
Exact public SEO pricing creates a comparable $300 monthly entry floor without a directory estimate
Detailed 2026 cases disclose ranking, lead and site-architecture changes for Iowa and Quad Cities businesses
Relative context
How Team 218 compares
Compared with 367 United States profiles sharing at least one documented industry.
| Measure | Company | Peer median |
|---|---|---|
| Entry retainer floor | $300/mo | $1.5k/mo |
| Years operating | 0 | Not published |
| Hub Score v2.0 | 73 | 60 |
| Evidence confidence | 100% | 95% |
Peer comparisons are computed from the current directory dataset, not external market estimates.
Documented services
Linked capabilities are included only when documented in the company research record.
Documented industries
Industry inclusion signals public experience, not exclusive specialisation.
Verified profile evidence
Products and operating claims
Operating since 2014
The current about page says Chuck Hersey began building websites in 2014 and documents the firm's move to Iowa in 2016.
Team 218 about
Current Williamsburg address
The current Williamsburg page identifies the firm as based at 802 West Welsh Street, Williamsburg, Iowa.
Team 218 Williamsburg
Two founders with no subcontractors
The current about page names Kim and Chuck Hersey and says strategy, design, development, Iowa SEO, local SEO, content, maintenance and communication are handled by the same two people with no subcontractors.
Team 218 team
Local, technical and content SEO scope
The current Iowa SEO page lists audits, Google Business Profile and citations, on-page work, custom schema, content strategy, links, ranking monitoring and GEO optimization.
Team 218 Iowa SEO
Direct delivery and transparent reporting
Current pages promise direct founder communication, monthly ranking reporting for ongoing SEO, no long-term contracts and WordPress implementation rather than advice-only delivery.
Team 218 Iowa SEO
$300 monthly SEO entry point
The current pricing and SEO pages publish ongoing Iowa SEO at $300-$800 per month and one-time audit and setup work at $500-$1,500.
Team 218 pricing
First-party case evidence
Published client outcomes
Diamond House Cleaning
20 new customers and 60 leads in two months, plus a number-nine ranking for 'house cleaning Des Moines'
Company-published April 2026 case combining a WordPress rebuild, domain migration, technical and local SEO, content and Google Ads; the lead total cannot be attributed to organic search alone.
Open sourceThe Rental Guys
Number-one Google rankings for four Quad Cities equipment-rental terms within 12 months
Company-published case marked verified March 2026 after a new website, technical SEO, service content, schema and brand work; rankings are point-in-time observations and can vary by searcher.
Open sourceTeam 218's own website
65% better average position and 18 to 27 top-10 keywords within 60 days
Self-case using SERPRobot data marked verified May 2026 after a full rebuild, hub-and-spoke architecture, city pages, schema and GEO work; it is not an external-client outcome.
Open sourceTransparent scoring
Why Hub Score v2.0 is 73
Operating resilience
3/153 points under 3 years; 6 at 3-5; 9 at 6-10; 11 at 11-15; 13 at 16-20; 15 at 21+ years.
Delivery capability
22/25A monotonic diminishing-return curve: 1 service = 6, 2 = 10, 3 = 14, 4 = 17, 5 = 20, 6 = 22, 7+ = 25.
Sector evidence
25/25Industry coverage contributes 10, 14, 16 or 18 points; 1, 2 or 3+ source-linked case studies add 3, 5 or 7 points.
Commercial clarity
20/204 for a live site + 6 for a disclosed entry floor + 5 for a stated pricing model + 5 for a specific best-fit client statement.
Delivery capacity
3/15Team bands map monotonically: 10-20 = 5, 20-50 = 8, 50-150 = 11, 150-250 = 13, 250-500 or 500+ = 15.
The five capability factors total exactly 100. Evidence Confidence is calculated and displayed separately. See sources, guardrails and formulas →
Questions for the sales call
- Confirm current workload, response-time expectations and continuity coverage when either of the two founders is unavailable.
- Request Search Console, analytics, Ads and rank-tracker exports for a comparable external client with precise geography, dates and organic-versus-paid attribution.
- Obtain a written scope identifying what the $300 entry tier includes each month, content and link quantities, implementation limits, reporting and cancellation terms.
What this profile does not prove
- Every result is company-authored; one of the three selected examples is the agency's own site rather than an external client.
- The two-person capacity band is supported by the current founders page but does not show current workload or backup coverage.
- Diamond House Cleaning mixes SEO and Google Ads, and ranking snapshots for The Rental Guys and Team 218 can vary by location, device and personalization.