Waypost Marketing
A Greenville strategy-first agency founded in 2003, with nine people on its current roster and an integrated offer spanning SEO, AEO, content, paid media, web, automation and sales enablement.
Hub Score v2.0
76/100
Strong public profile
Top 10%Established capability across several operating dimensions.
Tied #18 with 4 other companies of 399 listed United States companies.
Entry retainer
$5k/mo
233% above peer median; confirm current scope
Operating history
0 years
At peer median
Documented breadth
7 services
6 industry categories
Evidence confidence
100% · High
372 comparable industry peers
Website traffic
No public estimate
HypeStat · Checked 26 Aug 2026
Traffic context: No defensible current public traffic estimate was recorded for this domain; this field is display-only and does not affect Hub Score. Traffic is display-only and does not affect Hub Score.
Open HypeStat sourceBuyer decision brief
Where the public evidence points
Waypost Marketing qualifies through its current Greenville headquarters, official 2003 founding history, nine-person current roster, dedicated SEO and AEO services, transparent multi-tactic budget ranges and several named cases with measured search or conversion outcomes. Its published $5,000 monthly floor is for a partially engaged relationship that can combine strategy, site management, paid ads and email; it is not represented as an SEO-only package. The selected cases combine search with website, content, paid, social or broader inbound work and remain company-authored.
Greenville headquarters and 2003 founding record
Nine-person current first-party roster
Transparent current multi-tactic retainer ranges
Relative context
How Waypost Marketing compares
Compared with 372 United States profiles sharing at least one documented industry.
| Measure | Company | Peer median |
|---|---|---|
| Entry retainer floor | $5k/mo | $1.5k/mo |
| Years operating | 0 | Not published |
| Hub Score v2.0 | 76 | 60 |
| Evidence confidence | 100% | 95% |
Peer comparisons are computed from the current directory dataset, not external market estimates.
Documented services
Linked capabilities are included only when documented in the company research record.
Documented industries
Industry inclusion signals public experience, not exclusive specialisation.
Verified profile evidence
Products and operating claims
Greenville headquarters
The current contact page publishes 200 Adley Way, Greenville, South Carolina 29607, alongside a separate Little Rock office.
Waypost contact
Founded in 2003
The official history states that Doug Fowler founded the business in 2003 and that it adopted the Waypost Marketing name in 2014.
Waypost history
Nine people on the current roster
The current team page names four leaders and five delivery specialists. This supports a 2-10 directory band, not available-account capacity.
Waypost team
SEO and AEO within a full-service offer
Current pages list data-driven SEO, AI-focused answer-engine work, content, paid advertising, social, email and lead generation.
Waypost about
Strategy, web and business technology
Waypost combines search delivery with marketing strategy, sales enablement, HubSpot, automation, websites, branding, video and business-technology consulting.
Waypost homepage
Partially engaged retainers from $5,000 per month
The current pricing page publishes $5,000-$10,000 monthly for partially engaged clients and $10,000-$25,000 for fully engaged work, excluding direct ad costs. These are blended relationships, not SEO-only prices.
Waypost pricing
First-party case evidence
Published client outcomes
Garrett's Golf Cars
Reported 97,600 total clicks, up 321.98%, and 4.4 million impressions, up 283.16%, from March 2022 to March 2025
Named company-authored SEO and website case. The same engagement used paid media, but the page labels SEO as the primary growth driver and reports paid conversions separately; raw account access is not public.
Open sourceLeadec USA
Reported almost 40% organic-traffic growth in year one, including 65.43% more new users and 77.88% more sessions, followed by another 40.81% organic increase in year two
Named company-authored integrated case using a new site, SEO, content, LinkedIn and paid promotion. The organic metrics are identified, but underlying analytics are not public.
Open sourceBluestein Attorneys
Reported 425% more organic search traffic and 750% more web-generated leads over three years
Named company-authored strategy, copy and inbound case beginning in 2015. It is useful historical evidence but not proof of current performance or SEO-only causation.
Open sourceTransparent scoring
Why Hub Score v2.0 is 76
Operating resilience
3/153 points under 3 years; 6 at 3-5; 9 at 6-10; 11 at 11-15; 13 at 16-20; 15 at 21+ years.
Delivery capability
25/25A monotonic diminishing-return curve: 1 service = 6, 2 = 10, 3 = 14, 4 = 17, 5 = 20, 6 = 22, 7+ = 25.
Sector evidence
25/25Industry coverage contributes 10, 14, 16 or 18 points; 1, 2 or 3+ source-linked case studies add 3, 5 or 7 points.
Commercial clarity
20/204 for a live site + 6 for a disclosed entry floor + 5 for a stated pricing model + 5 for a specific best-fit client statement.
Delivery capacity
3/15Team bands map monotonically: 10-20 = 5, 20-50 = 8, 50-150 = 11, 150-250 = 13, 250-500 or 500+ = 15.
The five capability factors total exactly 100. Evidence Confidence is calculated and displayed separately. See sources, guardrails and formulas →
Questions for the sales call
- Request current read-only Search Console, analytics, CRM and revenue evidence for a comparable client, with dates, absolute baselines and channel attribution.
- Confirm the named strategist and delivery team, monthly hours, current client load and which writing, development, links or media work is outsourced.
- Obtain a line-item proposal showing which services fit the $5,000-$10,000 band, ad spend, software, setup, term, cancellation and ownership of content, accounts and website assets.
What this profile does not prove
- The $5,000 floor is a blended partially engaged relationship, not a standalone SEO price.
- All selected outcomes are company-authored and have not been independently audited.
- The cases combine search with website, content, paid, social or broader inbound work; Bluestein is historical rather than a current-period benchmark.