Africa 118
A pan-African digital growth company with a Nairobi branch, a 16-person named public team and distinctive depth in local visibility, multi-location data, websites, performance marketing and research.
Hub Score v2.0
54/100
Limited public profile
Top 30%The structured capability record is narrow; verify fit before shortlisting.
Tied #18 with 1 other company of 86 listed Kenya companies.
Entry retainer
Not published
No recurring floor published; confirm current scope
Operating history
Not published
Founding year not published
Documented breadth
6 services
4 industry categories
Evidence confidence
80% · High
77 comparable industry peers
Website traffic
No public estimate
HypeStat · Checked 23 Aug 2026
Traffic context: No reliable public traffic estimate was recorded for this domain; this field is display-only and does not affect Hub Score. Traffic is display-only and does not affect Hub Score.
Open HypeStat sourceBuyer decision brief
Where the public evidence points
Africa 118 stands out for local and multi-location visibility rather than conventional content-only SEO. It maintains a Nairobi branch, publishes a 16-person cross-market team, operates in six African countries and combines listings, location data, websites, paid acquisition and research. Its $17 Digital Presence Pack is a specific local-presence subscription rather than a general SEO retainer, so it is documented as product evidence but not converted into the KES retainer field.
Publishes a 16-person cross-market team roster
Local search, listings and location intelligence are core capabilities
Named branches and industry solutions across six African markets
Relative context
How Africa 118 compares
Compared with 77 Kenya profiles sharing at least one documented industry.
| Measure | Company | Peer median |
|---|---|---|
| Entry retainer floor | Not published | KES 15k/mo |
| Years operating | Not published | Not published |
| Hub Score v2.0 | 54 | 52 |
| Evidence confidence | 80% | 80% |
Peer comparisons are computed from the current directory dataset, not external market estimates.
Documented services
Linked capabilities are included only when documented in the company research record.
Documented industries
Industry inclusion signals public experience, not exclusive specialisation.
Verified profile evidence
Products and operating claims
Westlands Nairobi branch
Africa 118 publishes a Kenya office at Rainbow Towers on Muthithi Road in Westlands.
Africa 118 branches
Sixteen named team members
The current team page names 16 leaders and specialists across product, marketing, customer success, web, systems and country operations.
Africa 118 team
SEO and local visibility
The official service scope includes technical SEO, Google Business Profile, Maps, listings, reviews and local citations.
Africa 118 services
Digital Presence Pack
A separate product publishes a $17 monthly plan covering a website, listings, Google Business Profile, Maps, social setup and reporting.
Digital Presence Pack
Multi-country industry solutions
The company documents delivery for hospitality, banking and SACCOs, betting and gaming, and market-research clients across six African branches.
Africa 118 solutions
First-party case evidence
Published client outcomes
Transparent scoring
Why Hub Score v2.0 is 54
Operating resilience
0/153 points under 3 years; 6 at 3-5; 9 at 6-10; 11 at 11-15; 13 at 16-20; 15 at 21+ years.
Delivery capability
22/25A monotonic diminishing-return curve: 1 service = 6, 2 = 10, 3 = 14, 4 = 17, 5 = 20, 6 = 22, 7+ = 25.
Sector evidence
18/25Industry coverage contributes 10, 14, 16 or 18 points; 1, 2 or 3+ source-linked case studies add 3, 5 or 7 points.
Commercial clarity
9/204 for a live site + 6 for a disclosed entry floor + 5 for a stated pricing model + 5 for a specific best-fit client statement.
Delivery capacity
5/15Team bands map monotonically: 10-20 = 5, 20-50 = 8, 50-150 = 11, 150-250 = 13, 250-500 or 500+ = 15.
The five capability factors total exactly 100. Evidence Confidence is calculated and displayed separately. See sources, guardrails and formulas →
Questions for the sales call
- Distinguish the $17 presence product from a managed SEO or performance-marketing engagement.
- Confirm which country team owns the account and where implementation and customer data are handled.
- Request an attributable outcome case for a similar multi-location or Kenyan organisation.
What this profile does not prove
- Public scale and customer figures are first-party claims and were not independently audited.
- The team band reflects a named public roster across markets, not a Kenya-only headcount.
- The USD product price is not used as a KES SEO-retainer floor because the scope and currency are materially different.