Pilot Digital
A Chicago employee-led digital agency with 15 named practitioners across technical and local SEO, paid media, analytics, conversion work and custom websites.
Hub Score v2.0
69/100
Developing public profile
Top 20%A narrower capability profile; compare buyer fit and Evidence Confidence.
Tied #77 with 1 other company of 399 listed United States companies.
Entry retainer
Not published
No recurring floor published; confirm current scope
Operating history
Not published
Founding year not published
Documented breadth
7 services
5 industry categories
Evidence confidence
95% · High
359 comparable industry peers
Website traffic
No public estimate
HypeStat · Checked 7 Sep 2026
Traffic context: No defensible current public traffic estimate was recorded for this domain; this field is display-only and does not affect Hub Score. Traffic is display-only and does not affect Hub Score.
Open HypeStat sourceBuyer decision brief
Where the public evidence points
Pilot qualifies through an exact Chicago headquarters, 15 named practitioners, broad in-house search and web implementation, and three company-published cases with defined windows and absolute or channel-specific outcomes. The current SEO page publishes an hourly rate and a one-time startup package rather than an exact comparable monthly retainer, so monthly price remains unscored.
Exact Chicago headquarters
Fifteen current named practitioners
Dated organic-search cases with absolute baselines
Relative context
How Pilot Digital compares
Compared with 359 United States profiles sharing at least one documented industry.
| Measure | Company | Peer median |
|---|---|---|
| Entry retainer floor | Not published | $1.5k/mo |
| Years operating | Not published | Not published |
| Hub Score v2.0 | 69 | 60 |
| Evidence confidence | 95% | 95% |
Peer comparisons are computed from the current directory dataset, not external market estimates.
Documented services
Linked capabilities are included only when documented in the company research record.
Documented industries
Industry inclusion signals public experience, not exclusive specialisation.
Verified profile evidence
Products and operating claims
Exact Chicago headquarters
The current website publishes Pilot HQ at 4753 N. Broadway, Suite T110, Chicago, Illinois 60640.
Official website
Chicago Style SEO became Pilot
A first-party history records the 2019 rename from Chicago Style SEO to Pilot after roughly a decade of broader search, paid, web and analytics work.
Official company history
Fifteen named practitioners
The current roster names 15 people across SEO, paid search, web and sales, including four SEO practitioners and multiple employee partners.
Official team page
Research-led search program
The SEO process covers keyword and competitor research, technical review, analytics baselining, content, local search and conversion optimization.
Official SEO service
In-house analytics and development
Current material says the agency audits attribution and Looker Studio reporting and uses in-house developers to implement template, API and website improvements.
Official SEO service
Hourly and startup pricing only
The current SEO FAQ publishes a $175 hourly rate and a startup package from $4,250, but no exact recurring monthly SEO floor.
Official SEO FAQ
First-party case evidence
Published client outcomes
Chicago skincare boutique
Google Business Profile impressions rose 4,274% and profile website visits rose 3,260% in five months
Company-published local SEO case comparing March and August 2022, with absolute calls, directions, visits and impressions and disclosed citation, profile and location-page work.
Open sourceUltimate Toys
Organic users rose 268% and organic leads rose 190%; post-launch traffic rose 77% and leads rose 37%
Company-published retail case spanning interim optimization and a new-site launch, with named rankings and separate five- and eleven-month milestones.
Open sourceCustom travel company
Organic users grew from 46,657 to 983,608 and organic trip-planning forms from 455 to 2,610
Company-published case comparing 2015 with 2018 after long-tail content, click-through optimization and structured-data work.
Open sourceTransparent scoring
Why Hub Score v2.0 is 69
Operating resilience
0/153 points under 3 years; 6 at 3-5; 9 at 6-10; 11 at 11-15; 13 at 16-20; 15 at 21+ years.
Delivery capability
25/25A monotonic diminishing-return curve: 1 service = 6, 2 = 10, 3 = 14, 4 = 17, 5 = 20, 6 = 22, 7+ = 25.
Sector evidence
25/25Industry coverage contributes 10, 14, 16 or 18 points; 1, 2 or 3+ source-linked case studies add 3, 5 or 7 points.
Commercial clarity
14/204 for a live site + 6 for a disclosed entry floor + 5 for a stated pricing model + 5 for a specific best-fit client statement.
Delivery capacity
5/15Team bands map monotonically: 10-20 = 5, 20-50 = 8, 50-150 = 11, 150-250 = 13, 250-500 or 500+ = 15.
The five capability factors total exactly 100. Evidence Confidence is calculated and displayed separately. See sources, guardrails and formulas →
Questions for the sales call
- Confirm which named SEO, web, paid and analytics practitioners will be assigned and whether work is subcontracted.
- Request Search Console, Business Profile, analytics and CRM exports for a comparable current account with channel definitions preserved.
- Obtain the ongoing monthly fee and scope after the startup project, including term, implementation hours, content, reporting, ownership and cancellation.
What this profile does not prove
- All outcomes are company-authored and not independently audited; two selected clients are anonymized by category.
- The 10-20 band reflects 15 people on the current public roster, not audited payroll or spare capacity.
- Published amounts are hourly and one-time startup prices, not a comparable recurring monthly SEO floor.